The Artist Operator series
Part of Distribute, one of the six jobsThe Release Runway
Ninety Days, Four Waves, and a Release Nobody Hears by Accident
Most independent releases fail at distribution, not at the work. The song is finished, the date is two weeks out, the editorial window closed nine days ago, and the people most likely to care find out at the same moment as strangers — and the silence that follows gets read as a verdict on the music. It was a verdict on the lead time. This is the ninety-day calendar that fixes it, worked backwards from the release date, plus the two-week version for when the date cannot move.
- Format
- Chapters
- Chapters 16–21
$17
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Anyone who has put out a song and heard nothing back but their own silence.
What’s inside
The four waves, in the order that matters: who decides, who already cares, the public, the tail
A ninety-day runway worked backwards from the release date
Asset inventory — the eleven things that must exist before you can pitch anyone
The tier list: who hears first, who hears second, and who waits until release day
Release-week day sheet, written at day −28 and followed at day 0
The post-release review, and the two-week release for when there is no runway left